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How to promote your SMB on Facebook for free

The words “free publicity” bring joy to the ears of many SMB owners. You don’t have a big marketing budget, so you need to find ways to cut costs as much as possible. Luckily Facebook has you covered. There are several ways you can promote your business on the world’s biggest social network that won’t […]

Live video: a free way to reach new customers

Having direct access to customers is a gold mine for SMBs and with the increasing popularity of live video services it’s just a matter of deciding what to broadcast. The strategies for live broadcasting are very different than pre-recorded video and it’s important to reevaluate how you’ll present company information in this medium.

Why Peter Pan’s cloud migration would thrive

Think happy thoughts. Peter Pan knew the power of positive thinking more than any of us, which is why if he had a business today it would have likely been a great candidate for cloud technology. You see, half the battle when adapting new IT, whether it’s the cloud or managed services, is going in […]

How business continuity plans can fail

Your service provider, who you have tasked with looking after your company’s IT, has kept your business up and running for the past 10 years. Usually, that kind of longevity in developing continuity plans has resulted to some providers overlooking or underestimating certain issues.

Are your site’s images hiding an attack?

As more and more content management services are released to aid SMBs in online marketing, security risks also increase. One such helper is the image processing service ImageMagick. And while it has proven useful to countless businesses, it is now something you should be concerned about from a security standpoint.

7 Twitter tactics to get more retweets

Managing your company’s Twitter account can be tricky. You have a lot of brilliant things to say in under 140 characters but the problem is getting more eyes on your tweets. What’s worse is that there are other companies competing with you to grab that attention.

Tap into the benefits of the human cloud

Companies have increasing opportunities to tap into a virtual, on-demand workforce that’s proving to be a third-generation sourcing ecosystem for key talent. The human cloud offers a competitive advantage for startups and SMBs to compete with large enterprises by leveraging specialized skills and expertise that are outsourced globally.

Essential Microsoft Word formatting tips

Microsoft Word has been around for over 20 years, and for better or worse it has become increasingly complex. What started as a simple text editor has evolved into a multifaceted piece of writing, design and collaboration software. No matter how much time you spend with it, there are always new tricks to learn that […]